Karakteristik Kepribadian, Harga Diri dan Gaya Hidup Hedonisme Pada Mahasiswa Konsumen Starbucks

  • Teguh Lesmana Bunda Mulia University
  • Rudy Santoso

Abstract

Coffee consumption of Indonesian people tends to increase over the past few years. Coffee drinking activity now tends to be a lifestyle where someone can spend time having fun. The purpose of this study was to determine the relationship between personality traits and self-esteem with hedonistic lifestyle on Starbucks consumer in Jakarta. The participants in this study consisted of 390 students who had visited Starbucks. Research participants were asked to fill out the Big Five Inventory-10 (BFI-10) questionnaire and Rosenberg self-esteem scale questionnaire that had been adapted to Indonesian, as well as the scale of the hedonistic lifestyle. The results showed that there was a significant negative relationship between self-esteem and hedonistic lifestyle, while conscientiousness personality traits had a significant positive relationship with the hedonistic lifestyle. This result explains that students can have a Hedonistic lifestyle when they do not have a positive assessment of themselves. The result of a significant positive relationship between conscientiousness personality and hedonistic lifestyle is in line with the results of previous studies which found a significant relationship between conscientiousness personality and caffeine consumption. Thus the tendency of coffee consumption based on the hedonism lifestyle is likely to be influenced by self-esteem and personality possessed.

Downloads

Download data is not yet available.

References

Blackwell, R. D., Miniard, P. W., Engel, J. F., Di-ching, P., Yasin, N. M., & Hood, W. J. (2012). Consumer behavior. Lorong Chuan, Singapore: Cengage Learning Asia
Hadijah, S. (2017). Kopi Indonesia terus meningkat dan jadi gaya hidup baru yang populer. Diunduh dari https://www.cermati.com/artikel/kopi-indonesia-terus-meningkat-dan-jadi-gaya-hidup-baru-yang-populer
Hartati, M. S., & Setyawan, I. (2010). Correlation among self-esteem with a tencency hedonist lifestyle of students at diponegoro university. Naskah tidak dipublikasikan, Fakultas Psikologi, Universitas Diponegoro. Diunduh dari http://eprints.undip.ac.id/24778/
Herlyana, E. (2012). Fenomena coffee shop sebagai gejala gaya hidup baru kaum muda. Thaqafiyyat, 13(1), 188-204. Diunduh dari http://ejournal.uin-suka.ac.id/adab/thaqafiyyat/article/view/43/42
Idris, M. (2017). Digemari kaum milenial, konsumsi kopi RI tumbuh 8%/tahun. Diunduh dari https://finance.detik.com/berita-ekonomi-bisnis/d-3497320/digemari-kaum-milenial-konsumsi-kopi-ri-tumbuh-8tahun
Maharani, S. (2018). Fenomena ‘demam’ coffee shop di Indonesia. Diunduh dari https://kumparan.com/@kumparanfood/fenomena-mewabahnya-demam-coffee-shop-di-indonesia
Ng, I. P. Y. (2015). Starbucks: Catalyst to hedonism among students today? Working Paper Series Faculty of Social Sciences, 81. Diunduh dari https://www.academia.edu/27102457/Starbucks_Catalyst_to_Hedonism_among_Students_Today
Ksendzova, M., Iyer, R., Hill, G., Wojcik, S. P., & Howell, R. T. (2015). The portrait of a hedonist: The personality and ethics behind the value and maladaptive pursuit of pleasure. Personality and Individual Differences, 79(2015): 68-74. Diunduh dari http://seanwojcik.com/Ksendova%20Iyer%20Hill%20Wojcik%20&%20Howell%202015.pdf
O’Connor, D. B., Conner, M., Jones, F., McMillan, B., & Ferguson, E. (2009). Exploring the benefits of conscientiousness: An investigation of the role of daily stressors and health behaviors. Ann Behav Med, 37(2): 184-196. Diunduh dari https://www.ncbi.nlm.nih.gov/pubmed/19322619
Rammstedt, B., & John, O. P. (2006). Measuring personality in one minute or less: A 10-item short version of the big five inventory in english and german. Journal of Research in Personality, 41(1): 203-212. Diunduh dari https://www.sciencedirect.com/science/article/abs/pii/S0092656606000195
Rikang, R. W., & Dharma, P. (2014). Orang Indonesia makin gemar minum kopi. Diunduh dari https://bisnis.tempo.co/read/589168/orang-indonesia-makin-gemar-minum-kopi/full&view=ok
Rosenberg, M. (1965). Society and the adolescent self-image. Princeton, NJ: Princeton University Press.
Trimartati. (2014). Studi kasus tentang gaya hidup hedonisme mahasiswa bimbingan dan konseling Universitas Ahmad Dahlan. Psikopedagogia, 3(1), 20-28. Diunduh dari http://journal.uad.ac.id/index.php/PSIKOPEDAGOGIA/article/view/4462/2581
Wijayanti. A., & Astiti, P. D. (2017). Hubungan antara konsep diri dengan perilaku konsumtif remaja di kota Denpasar. Jurnal Psikologi Udayana, 4(1), 41-49. Diunduh dari https://simdos.unud.ac.id/uploads/file_penelitian_1_dir/fa62f42dd31983bcb06c07bb1867e94b.pdf
Yuliyasinta., & Edwina, N. T. (2017). Gaya hidup hedonis pada mahasiswa di tinjau dari harga diri. Prosiding SEMNAS Penguatan Individu di Era Revolusi Informasi. 344-352. Diunduh dari https://publikasiilmiah.ums.ac.id/handle/11617/9068?show=full
Published
2019-08-16
How to Cite
LESMANA, Teguh; SANTOSO, Rudy. Karakteristik Kepribadian, Harga Diri dan Gaya Hidup Hedonisme Pada Mahasiswa Konsumen Starbucks. Jurnal Ilmu Perilaku, [S.l.], v. 3, n. 1, p. 59-71, aug. 2019. ISSN 2581-0421. Available at: <http://jip.fk.unand.ac.id/index.php/jip/article/view/94>. Date accessed: 23 oct. 2019. doi: https://doi.org/10.25077/jip.3.1.59-71.2019.